What is Dag-Lit?

  • It’s hard to fit into a box – it likes to find its own space
  • It’s kind of for kids – but it’s also kind of for adults. It’s really just for anyone who wants to take the ride
  • It’s full of surprises – but it always works out in the end
  • It will make you laugh – but it’s not comedy
  • It’s serious – but it doesn’t take itself too seriously
  • It’s joyously dumb – but in a really clever sort of way
  • It’s for people who have a brain and aren’t afraid to use it – and also for people who have a heart and don’t mind putting it on their sleeve
  • It’s for anybody who understands that looking at the world in confusion and wonder is not a childish thing to do – and anyone who realises that you don’t have to be “grown-up” to be a grown-up
  • It takes the things you thought you knew all about – and looks at them in ways you’d never imagined
  • It’s never in fashion but it always feels right
  • It’s like nothing you’d ever expect – but once you’ve tried it you’ll never forget it
It’s dag-lit!

* Dag=someone who is, or is perceived to be, unfashionable, lacking self consciousness about their appearance and/or with poor social skills yet affable and amusing - wikipedia http://en.wikipedia.org/wiki/Dag_(subculture)