Tuesday 1 November 2011

The Free Economics of the Indie Author World

Today I'm going to say a few things on a subject which I really know next to nothing about. But then again, not knowing about things has never stopped me talking about them. So the subject of today's post is economics.

I know, most people wouldn't find economics to be the most interesting subject, but I'm fascinated by it. So much of our life is governed by it. Politicians, bankers, business-people are constantly spinning stuff about it and let's face it, most of us don't really have any idea whether what they're saying is right or wrong. I even wrote a poem about it which I posted to this very blog, titled The Hunters.

Now I'm hoping that nobody who has actually studied economics reads this because they'll probably tell me I'm totally wrong in every way. But I think there's a few things about economics that can be learnt by the way the indie author community works.

My understanding of economics is it basically goes back to the ideas of Adam Smith back in the 18th century. His model of the free market was all about individuals pursuing their own self-interests. The baker only baked bread because he could make money, but thanks to him the village had bread to eat. The blacksmith only pursued his trade because it was profitable for him, but thanks to him horses were shod. And so on. Everybody was basically in it for themselves as an individual, but all of these individuals working together for their own benefit ultimately create a community.

Now I'm not going into the rights and wrongs of these ideas - I know it's all hotly contested and I wouldn't say I know anywhere near enough to offer an educated opinion. The one comment I will make is this seems to be a lot like the way the indie community works.

We writers are primarily involved because we want to sell books, but because we know we can sell better if we work with other writers, cross-promoting communities appear. And then there are all those bloggers. They're not putting their blogs up for charity. Many of them are writers themselves, looking to increase their recognition. But even the ones who aren't  have their own reasons for trying to generate traffic to their blogs. The result is that both writers and bloggers end up benefiting.

As a result of all these individuals looking to achieve their own ends, an amazing community has sprung up. A community of people who are open, friendly, and willing to do what they can to help fellow-community members. A true free market of indie authors and their colleagues.

Of course, in any community there are always those people who go out of their way to make that extra effort on behalf of others. I want to finish off this post by paying tribute to one of those people - my friend Donna Brown. Her fabulous event, Adopt an Indie Writer, begins today. Please join in, make yourself at home, and become part of the wonderful world of indie authors.